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Home
The Problem
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XplainIQ Lite
Who we work with
Our Results
Start a Conversation
The IN Cast - Podcast
The Resource Vault
More
  • Home
  • The Problem
  • Our Approach
  • XplainIQ
  • XplainIQ Lite
  • Who we work with
  • Our Results
  • Start a Conversation
  • The IN Cast - Podcast
  • The Resource Vault
  • Home
  • The Problem
  • Our Approach
  • XplainIQ
  • XplainIQ Lite
  • Who we work with
  • Our Results
  • Start a Conversation
  • The IN Cast - Podcast
  • The Resource Vault

Most Go-To-Market Wasn't Designed. It Evolved.

Most Go-To-Market Wasn't Designed. It Evolved.Most Go-To-Market Wasn't Designed. It Evolved.Most Go-To-Market Wasn't Designed. It Evolved.

Technology services businesses don’t struggle because teams aren’t working hard enough.

They struggle because GTM grew reactively—without ever being intentionally designed as a system.


We help leadership teams see their GTM clearly, diagnose where it’s breaking, and redesign it intentionally.

Download The Accidental GTM Brief

Visit the Resource Vault

When GTM Feels More Difficult Than It Should

  • Pipeline inconsistency. 
  • Underperforming partners. 
  • Forecast volatility. 
  • Sales and marketing misalignment. 
  • Growth that feels increasingly difficult to sustain. 


These aren't execution failures. 


They are structural symptoms of go-to-market that evolved over time — built through early wins, founder-led selling, opportunistic partnerships, and layered tools — but never redesigned as a system. 


GTM AS ARCHITECTURE

Go-to-market performance isn't determined by any single function. It emerges from how multiple systems work together — or don't. 


  • Optimizing sales without fixing handoffs doesn't scale. 
  • Improving marketing without ICP clarity doesn't convert. 
  • Recruiting partners without activation design doesn't produce revenue. 


Sustainable growth requires intentional GTM architecture. 

THE FIVE-SYSTEM GTM ARCHITECTURE™

Market & Positioning

Who you serve, why you win, where you focus


Demand & Activation

How interest is created and routed into the business


Revenue Conversion

How pipeline becomes predictable revenue


Delivery & Value Realization

How promises turn into outcomes that retain and expand


Governance & Intelligence

How GTM is measured, prioritized, and managed


"GTM performance is constrained by the weakest system — not the strongest function." 

DIAGNOSIS BEFORE OPTIMIZATION

Clarity Must Come Before Change 


Most organizations respond to GTM friction by adding activity — more sellers, more campaigns, more partners, more tools. 


That amplifies existing problems when the system itself is broken.


Before deciding what to fix, leaders need clarity on where the system is actually constrained.

 

The Diagnostic Lens for GTM Architecture 

    

XplainIQ is a diagnostic framework that evaluates go-to-market across all five GTM systems. It does not generate playbooks. It does not prescribe tactics. It does not replace leadership judgment. 


It provides objective visibility into:

• where GTM is breaking

• which issues are structural vs. symptomatic

• and what must be sequenced first. 


This clarity changes how decisions get made.

Learn about XplainIQ

If your GTM strategy is facing a headwind, perhaps it's time for a conversation.

Start a Conversation

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